Micromax is the 10th largest
handset supplier globally.

According to Counterpoint Research's Q3 2013 Market Monitor Report.

Micromax Informatics Limited is one of the leading consumer electronics company in India, and the 10th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratisation of technology in India - by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India. Micromax is a brand which is close to the heart of the youth, and celebrates the vibrancies of life and empowerment.

Products
Micromax products have become an extension of the Indian youth's lifestyle and dynamism. The company has many firsts to its credit when it comes to the mobile handset market; including the 30-day battery backup, Dual SIM Dual Standby phones, QWERTY keypads, universal remote control mobile phones & first quad-core budget smart phone. The brand's product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones, 3G Android smartphones, tablets, LED televisions and data cards.

Micromax sells around 2.3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 25,000 retail outlets in India.

Network & reach
With sales presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier, with innovative products that challenge the status quo.

Vision
To be amongst the top 5 mobile device brands in the world.

Mission
We will adapt and innovate to provide unique consumer experiences, based on:

  • Strong, engaged customer communities
  • Insightful analytics
  • Win-win partnerships
  • World-class capabilities

Core values

Customer-first Putting the customer first when taking decisions
We don't invest in things that don't matter to customers

Entrepreneurship Identifying opportunities, being nimble, passionate and taking risks

Inclusiveness Being respectful, collaborative and embracing diversity

Execution Managing by facts, cross-functional working, end-to-end ownership, and speed / timely action

Innovation Creative disruption, learning, and embracing change in all dimensions of business