Micromax Informatics Limited is one of the leading consumer electronics company in India and the 11th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratization of technology in India by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies.
Micromax is currently the 2nd largest smartphone company in India with a market share of 19.2 percent in Q2 of 2013. The brand's product portfolio embraces more than 60 models today, ranging from feature rich, dual - SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. The company has sales presence spread across Russia and SAARC markets.